More is never enough in The Wolf of
Wall Street. The trailer opens up with fast paced shots of Wall Street and a
quote from the main character, Jordan Belfort (Leonardo DiCaprio), which
immediately gets viewers attention. “My name is Jordan Belfort. The year I
turned 26 I made 49 million dollars, which really pissed me off because it was
3 shy of a million a week.” Instantly we already know this movie is going to be
about a wealthy, powerful, money-hungry man and business world he is in. There
is a strong ethos appeal through opening with Leonardo DiCaprio, and also,
Matthew McConaughey who ironically is only present in the first few scenes of
the movie. You wonder why they showed him in the trailer as much as they did,
and it’s because of his widely known name. The clips of DiCpario’s character
give a perfect glimpse of what he is about and the insane, party lifestyle that
gets the best of him.
This movie was rated R for good
reason, as it was one of my favorites I ever saw in theatres, I also would have
never seen it with either of my parents. The trailer cut out parts that
personally made my jaw drop when watching the film. Creators used solid effort
of pathos in this trailer through the use of gold, and Kanye’s intense song
“Black Skinhead” which made you crave to have the character’s lifestyle. It
immediately grabbed my attention when the song and fast clips from the movie
started rolling. They used major sex appeal through Jordan Belfort’s wife
especially, and kept viewers’ adrenalin rushing the whole time. People easily
associate a man’s wealth and power that contribute to drugs and sex, which were
the three things this movie portrayed better than anything. The office scenes of strippers and money celebrations keep your attention and curiosity as to what social rules could they possibly keep crossing. The crude humor, comedy,
and drama of this film are what made it so successful. It emotionally drew me
into the end of the movie, which they excluded in the trailer, involving the
person Jordan Belfort became. Based on a true story, this movie I think makes a
strong emotional connection to viewers when they realize people actually
extravagantly live like this.
People
recently have associated Leonardo DiCaprio as doing a fabulous job playing the
extremely wealthy, self-centered addictive character in the latest movies such
as this one, and The Great Gatsby. This logos device either attracts viewers or
not depending how they expect the movie to go. Wealthy man and the problems that
come with it, preceding his downfall at the end. It can be a little bit
predictable, but this trailer, along with other actors people love to watch
like Jonah Hill, attract movie-goers and keep the audience curious.
I’d
rate this trailer and movie with a 3 because through the different appeals (ethos,
pathos, logos) it gains and keeps the attention of viewers. It immediately pulls
you in. After watching the trailer, it makes you want more.
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