Pathos is also used in the trailer, when they show Matt Damon's difficult relationship with a woman that he tries to protect. At the beginning the narrator mentions that Bourne, Matt Damon's character, has amnesia and throughout the trailer they mention it a couple more times and in my opinion that makes people curious about what is going to happen and if he is going to remember who he really is.
Louis Giannetii, in his book, Understanding Movies, mentions that "music can serve as a kind of overture to suggest the mood or spirit of the film as a whole" (214), in Bourne's trailer the soundtrack plays an important role. Even tough the trailer lasts only 2:10 minutes, every time they change or show an action scene the music gets louder and faster, that makes the intensity a lot higher than if it did not have any music. Lights and colors are generally in a kind of dark shade which associates with the suspense part of the trailer. There is also rain and snow which helps to make action scenes more exiting. As I have already watched the movie more than once I find the trailer in a perfect dosage to attract viewers attention, because it shows what the movie is about but at the same time without showing too many details, that way leaving a lot more for the actual movie.