The Fault In Our Stars
The Fault in our Stars is a movie title that the world has been hearing a lot lately. The movie trailer has been all over TV and has been circulating on social media websites as well. Personally, I believe the movie trailer does an excellent job of drawing people in, but perhaps that has something to do with the fact that I am a twenty year old female that has read (and loved) the novel. Taking a closer look at various elements in the trailer leads me to believe differently.
The trailer incorporates a great deal of pathos. The very first words are “I believe we have a choice in this world about how to tell sad stories.” Right off the bat they are letting you know that this movie will have some sad moments. The story is about teenagers that are struggling with cancer. This is also a very emotional aspect because many people know someone that has or had cancer and are aware of how hard that journey is. The scene in the trailer where Hazel is being carried into the hospital and the scene where she is lying in bed crying hysterically are both very dramatic and grab your attention. The actors Shailene Woodley and Ansel Elgort are both young and attractive, another way to draw in viewers, and very recently worked together on another movie called Divergent. Between scenes, the words “life doesn’t have to be perfect for love to be extraordinary” are shown, which lets people know that there is going to be an intense romance. “Everything’s an Argument” by Lunsford and Ruszkiewicz, states that “color has great power.” The colors used in the trailer are mainly dark. Many of the scenes have dim lighting. There is a lot of blues used in backgrounds, fonts, props, and clothing. I think this has to do with the sadness and seriousness of the film. The darker colors also make the lighter, happier colors stand out more, which can make the viewer’s feel the happiness at a more intense level when they are shown.
There is not a lot in the trailer that appeals to the credibility or character of the actors or director. The actors’ names are not displayed at all, and the director’s name, Josh Boone, is only shown very briefly at the very end. However, they did make sure everyone saw that the movie is based on a best-selling novel by John Green. They also emphasize the fact that this is a 20th Century Fox film, a production company that has produced many hit movies.
As far as logos, I believe they are hoping that a large amount of people have read the book, or at least heard about it, and are looking forward to seeing it turned into a movie. From the trailer, you can guess that this is going to be a romantic drama, which will pull in everyone that enjoys other movies in that genre.
As I stated earlier, I believe the majority of the people that will be intrigued by this trailer are going to be females in their teens or twenties. Young women love dramatic stories that involve romance. The main male actor, Ansel Elgort, is also very attractive. Shailene Woodley might catch the eyes of boys, and they may enjoy the few comedic lines in the trailer as well. A romantic drama is a very hard genre to make appealing to males.
I would rate this trailer 2 out of 3. The trailer will not appeal to everyone, but the creators know what kind of audience they can appeal to and did a good job doing what they could to draw them in.