Wednesday, June 18, 2014
Horrible Bosses Ads
Image Based Culture also says, "…advertising talks to us as individuals and addresses us about how we can become happy." With this being said, another scene shows one of the main characters bosses with an Ipad. Logically speaking, we can assume that this boss is a successful person because they are a dentist and we even see towards the end of the movie that she has a big house. Emotionally this may persuade the audience to get Ipads because a successful, rich person owns one. This also applies to ethos. The boss gives the Ipad credibility because she is a prestigious person. The only negative thing that relates to the Ipad in this movie is that this boss just so happens to be a crazy lady which could apply emotionally to the viewers saying that crazy people have Ipads. But I think this advertisement in the movie is mostly positive publicity. I rate this movie a 2 for incorporating ads into their movie, because some of them were pretty difficult and vague to catch but generally went well with the flow of the movie.