Boyhood
This apparently simple but enticing poster of Boyhood successfully
conveys the main idea of the film and entices me to experience it. The three
main points of ethos, pathos, and logos with visual attractive elements shown
on the poster successfully convince the audience to experience the movie.
The expressions and setting of the poster immediately
catches the audiences’ pathos. The name of the movie, Boyhood, the lighting, and the shot of a boy lying on his back in
green grass staring at the sky with much thoughts in his head infuse us with
the contemplation of the so-called life and time. It can be easily recognized
that this kid (Ellar Coltrane) is the main role of this film. This child is
watching the world, and we are watching him, grow up from a baby fat to
stubble. The questioning eyes of the kid and his pensive face directly
indicates one highest possible film genre, drama of teens and family
relationships. Moreover, the poster captures so well all the bright colors of
green and blue, and the shadings of the process of “becoming” of certain
people.
The big remarkable tag line on the poster, “A moving 12 year epic - that isn’t quite
like anything else in the history of cinema” not only considerably provides
logos but also helps build up credibility, beliefs and expectations from the
audiences. The movie was filmed throughout continuous 12 years of the
characters, which enhance the credibility for itself and also strike the
audience with very first new film genre. Filming through the characters’
12-year lifetime impresses us with the brand new fictional drama contoured but
shaped by reality – something uniquely “epic”.
The process of maturity of specific characters is not only filmed on
scene but also in real time progress, which is remarkably, fully expressed
through the tag. The film let us be the third person, allowing us to
contemplate, witness, and think about the protagonist’s life as well as our own
life. This tag line does not restrict itself within the enjoyment of adults who
would love to remember about their youth but allows younger viewers who could
then discover their emotions and the meanings of life. “The moving 12 year epic,”
a groundbreaking story of growing up as seen through the eyes of the child, is
screened in front of our eyes. The words are concise but absolutely catch my
attention right after the moment I saw it. The poster definitely succeeds in
enticing me to see the movie, because the best way to understand the film is to
experience it.
Furthermore, below the tagline and the title, the appearance
of the writer/director’s name, Richard Linklater, reinforces his own
credibility and thus induces audience attendance. Subjectively, I think the
movie is experimented with both professional and mostly non-professional
actors/actresses. However, Linklater’s experiment with the brand new genre and
not too famous movie stars successfully work out thanks to the director’s ethos.
Life is always Linklater’s main topic. His subject is always people who walks
through specific passage of lifetime, step by step. Such several previous
movies of him as “the Before trilogy,” “School of Rock,” then, “Dazed and
Confused” all shared the same theme, focusing on the process of “becoming.”
Therefore, background knowledge about Linklater gives the audience the
expectation of the subject and message of Boyhood.
Overall, the poster actually succeeds in illustrating the
most important aspects of the movie, conveying its main topic, and enticing
people to go for it. The film actually experienced its success on countless top
10 must-watch movie lists of 2014. To me, Boyhood is a worthwhile experience,
to see myself there, to look back at childhood memories and think about the so-called lifetime.
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