When I was little I used to love
watching old western films, with actors like John Wayne and Clint Eastwood, with
my dad. So, when the Coen
Brothers, some of my favorite directors, released the trailer for their film True Grit I was very excited to see what
they had done.
“Mr. Cogburn, in your four years as U.S.
marshal, how many men have you shot?” is the line with which the trailer begins; a
cold line that informs the audience as to what exactly True Grit will be; a classic good guys versus bad guys western. Rooster Cogburn, famously portrayed by
John Wayne in the original film, responds “shot, or kiiled?” Within seconds its
clears that Rooster Cogburn is the same no nonsense lawman as the original, and
Jeff Bridges can pull it off. You
can only imagine that the Coen Brothers wanted an exceptionally talented actor
to fill the shoes of someone as legendary as John Wayne and I believe they hit
a home run with Jeff Bridges; “Hitchcock pointed out; once a role has been
cast, especially with a personality star, the essence of the fictional
character is already established” (282). Jeff Bridges is someone who has proven
himself, in such films as The Big
Lebowski and Crazy Heart, to be a
versatile actor capable of portraying just about anyone with extreme detail. Within 45 seconds of the trailer
beginning the audience has already been introduced to two more celebrities;
Matt Damon, who has won an Academy Award, and Josh Brolin, who has been
nominated from an Academy Award.
The creators of this trailer obviously sought to highlight the
impressive billing of the film. By
highlighting the impressive cast so quickly, the trailer is drawing a certain
level of intrigue because of the credibility they have established with their
well-rounded cast.
Many of the scenes of the trailer feature
classic depictions associated with the old West, like a rather mysterious
Indian riding toward Bridges or four men being hung in a small town. The Coen Brothers are two people who,
like Jeff Bridges, pay very close attention to the details and that is
something that this trailer is wise to highlight, as “when you present your
argument, you want to appear authoritative and credible” (456). Of course, any western film isn’t short
of action and the trailer makes certain to make that clear. The trailer has snippets of
conversation talking about how the girl, Maddie Ross, is trying to find the man
who killed her father as Johnny Cash, a American icon, is playing “God’s Gonna
Cut You Down;” framing a tale of anger and revenge that is bound to see the
score settled.
The original True Grit is an iconic film, and the trailer for the Coen Brothers
attempt seeks to establish the rapport of their film by highlighting the experience
present in their cast; and with a cast starring Bridges, Damon and Brolin I see
that to be a wise strategy. The trailer also seeks to ensure the viewers that
the film will be in an authentic western experience; something that I believe
is made very clear.
So,
In conclusion I’m going to have to give this trailer four out of five
buckets of popcorn.
http://www.youtube.com/watch?v=CUiCu-zuAgM
http://www.youtube.com/watch?v=CUiCu-zuAgM
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