Thursday, October 4, 2012

Advertising or Film

Fantastic Four: Rise of the Silver Surfer is a 2007 American superhero film, and the sequel to the 2005 film Fantastic Four. Both films are based on the Fantastic Four comic book and were directed by Tim Story. I love this film, because of the fantastic story and the four main characters’ super power. Also I am a big fan on superhero movies. The only fly in the ointment is that too much product placement, and zoom in the products.

There are some advantage and disadvantage using Sponsorships’ products on the film. When people see some product on the film they may feel that the story is in real life, like Martin J. Smith said: “brand-name products and logos realistically reflect the landscape of everyday American life.  A generic can labeled "BEER" is more jarring to a viewer than a recognizable label.” In this condition, the product will leave audience a deep impression, which succeeds in advertising. The audience was imperceptibly influenced by the condition. For example the Dos Equis, a beer brand, in the bar, every one drink Dos Equis which is unusual, but I was influenced by this kind of advertising, According to everything’s an argument “In the absence of hard facts, claims may be supported with other kinds of compelling reasons” I may start to think about the reason why so many people like Dos Equis? May be I will try it next time.

The second big Sponsorship probably the Dell company, because since beginning of the film all of the computers are Dell, When the main character Reed Richards want to show some scientific data to his team, the camera always zoom in the Dell label in the bottom first and then turn the camera to the image on monitor, which confused me feel that the people live in that world only use dell computers or Dell company is the appointed by government to discover the software to track aliens.

Finally, in our daily life, cars are the most common vehicle, so the Benz and Dodge invest in this film and show their most advanced technology. These companies are gather benefits by doing so. For instance, Benz Company advertise their recent products BENZ SLR 722 AMG which is a black coupe with a new-generation 302-hp 3.5-liter V-8 combines numerous advances to deliver more torque over a wider range of rpm. From 0 to 100 km/h only take 3.5s.(Benz official website) In addition, everybody knows that Dodge is a car company but in this movie they put their engine on an aero craft and the aircraft fly from New York to Russian only take few minutes. I believe the reason the director choose these two companies is the powerful engine like the fire man on the film, which made people feel passionate and excited.

       To sum up, I believe fantastic 4 is a great movie, I enjoy watching it. However, the advertisements on this film are overload; people may feel board with so much repetitive advertising.

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