Shooter is a thrilling action movie based on
the novel, Point of Impact, by
Stephen Hunter. Mark Wahlberg plays the
role of Bob Lee Swagger, a retired military sniper, who for the assassination of
the archbishop of Ethiopia. This is one of my all-time favorite movies and no
matter how many times I watch it, it never gets old.
“This is a
copy of a chat room transcript, these guys talk about everything. I didn’t give
it much thought at the time. We just traced it to a donut shop with free wifi.
This is a delta level clearance request out of the FBI field office in Philadelphia
7 minutes ago. Funny thing, GOOGLE MAPS, puts the donut shop three blocks away
from the field office. There’s only one guy who met with Swagger before he disappeared,
he lives in Philly.”
This is an obvious product placement of Google Maps in the
scene. The FBI agent could have just said that the donut shop was 3 blocks
away. This is making an ethos argument that is stating the FBI uses google maps
to find locations. If the Federal Bureau of Investigation uses google maps they
must be good and you should use them too. The way the FBI agent says google
maps stands out. He pauses and says the
words a little louder than the rest of his sentence which makes it seem like he
is promoting it in a sort of way. I
really doubt that the FBI uses google maps to find locations, Im sure they have
much more sophisticated technology as the previous scene showed. This would
also make a logos argument because it is logical that you could find a donut
shop on google maps because that is what the application does.
On a side note he
might also be promoting donut shops in a way advertising that they have free
wifi. It just doesn’t make since to add that the donut shop has free wifi
without purposely throwing it out there. This might be a sort of pathos
argument for people who really like donuts. It makes them more likely to go to
a donut shop who offers free wifi. This would also make a logos argument
because it is logical that you could find a donut shop on google maps because
that is what the application does.
Overall
I thought this was a pretty blunt form of product placement in the movie. Product
placement is all about the money as Martin J. Smith wrote in his article in the
Orange County Register, ”Product placements during the past decade have gone
from a mostly bartered and low-key public relations vehicle into what
increasingly are straight cash-for-exposure transactions.” It seems that Google paid to have their brand
and product advertised in the movie. They didn’t actually show the app on a
phone or tablet but they said it very distinctly. Ill rate this a 4 star which
is hard for me because I love the movie so much. But I think they could have
said it with a little less distinction to make it flow better in the scene
No comments:
Post a Comment