"How to Lose a Guy in 10 days"
Blog #4
Advertising plays a huge role in
our society. It is a powerful tool as it can draw an audience in towards
desiring a certain product or wanting to go a particular place. Advertisements
are everywhere! It may be surprising that advertising is actually very common
within the movie industry. The movie “How to Lose a Guy in 10 days” has various
advertisements within it that convey ethos, logos, and pathos appeals that
serve as marketing campaigns for the product and film.
Constantly throughout the movie the
actors and actresses were seen drinking Cocoa Cola products. Coke is an extremely
popular brand known worldwide. Choosing to use such a popular product,
immediately portrays a logos appeal as “it’s more realistic to use real
products rather than a generic package”(Smith 2). Since Cocoa Cola is such a
big company, having their products in the movie is strategic to help lower the
cost of the movie by advertising for the product several times throughout the
film. Also, “brand-name products and logos realistically reflect the landscape
of everyday American life”(Smith 2). Seeing well known actors drink the same
products we tend to drink on an everyday basis, makes the movie seem more
realistic and real since we can relate. Multiple people are consuming the coke
products in a variety of scenes. There is a pathos appeal in associating coke
with multiple occasions and types of people. Kate Hudson is “Andy” in the film
and we see this beautiful, fun, and successful woman drinking a coke at a basketball
game, while hanging with her friends, and while exploring New York City with
her “boyfriend.” This connotes a connection between coke and its’ accessibility
to drink it any situation. Also, if Kate Hudson drinks coke a lot, why
shouldn’t we? The pathos argument goes further when we see male characters also
drinking coke products whether it is at a movie theater or just out and about
on a daily basis. This persona of coke as a drink that can be consumed in a
variety of occasions serves as a multi layered argument as it also serves as a
ethos appeal. By making the coke a drink that anyone can drink anywhere, the
product is then given this reputation to the audience.
Another
advertisement that is repeatedly portrayed in the movie, is through the company
Revlon. Several Revlon products are seen and used in very natural placements
that “really flatter the product”(Smith 3). Revlon has a reputation of being a
product marketed for beauty. There is an ethos appeal with Revlon being
advertised in “How to Lose a Guy in 10 days,” as the reputation is further
expanded in the movie. Kate Hudson is a young attractive female who works for a
fashion magazine. In the movie you see her owning some of these products such
as lipstick and nail polish. It is advertised again when in one scene you see a
Revlon shopping bag and see it on one of the magazines at a fashion company.
This further serves as a pathos appeal as well. Girls are going to associate
the products with a beautiful famous actress and want to use them too. Using
Revlon products in a romantic comedy film seems to be a very appropriate
choice. Girls seem to be the main audience for the romantic comedy, thus making
it a logical choice to advertise a company whose main focus is beauty products
in the movie.
Overall,
the advertisements in “How to Lose a Guy in 10 days” appear to convey ethos,
pathos, and logos arguments pretty well. The products are both reinforced
several times throughout the movie and are shed in a positive light. By making
the products appear appealing, the movie helps to entice the audience to use or
purchase these products. I would give the movie 3 slurpees for advertising,
because they do a great job in making the products appear overwhelming, but advertise so many different products
throughout the movie that they are very easy to overlook.
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