Sponsorship

We recently examined how companies strategically place their products in film as a means of advertisement. We discussed how these partnerships work, who benefits from the product placement, and how the appeal of ethos, pathos, and logos are at work on both sides of the equation. One thing is certain: we can never see a logo in a film again without taking a second look. We hope to shed light on some of the products found in popular films and the marketing strategy behind this rhetorical move. We welcome comments on our findings.