22 jump street movie is rated 7.2 out of 10
by IMDB based on its 173,105 users where weighted average method is used. IMDB
has categorized its voters among males and females with further categorization of
genders based on age groups. It has used age ranges of under 18, 18-29, 30-44,
and over 45. In addition, some additional categories are website staff, top 100
voters, US users and non-USA users etc. USA users are less than non-USA users
where IMDB has largely focused on age grouping but no attention is given on
ethnic or cultural background of people. Age factor of voters may not enough to
make adequate movie rating. The rating criteria has not segregated LGBT people
(gay, lesbian, bisexual etc.), people disabilities, and people belonging to
ethnic regions.
According to presentation test of Hollywood, there
should be diversity on screen as part of media literacy tool. Media literacy
tool refers to Bechdel test that ’22 jump street’ that movie has not passed. IMDB
could have been improved if it includes certain categories with weights of people’s
sexual and ethnic background. The logic behind it may include reviews of
diversified viewership so they can rate movie according to presentation project
test. Likewise, IMDB can include certain weight of Bechdel test like it has
given to ‘top 1000 voters’. Moreover, IMDB movie rating criteria can meet
requirements of presentation project test to improve credibility and
comprehensiveness of its rating.
Although, importance of age group is
undeniable as ’22 jump street’ movie has targeted youth group so make and
female under 18 have rated it 8.2 and 8.3 respectively that signifies the
popularity among such age group. Such audience appeals to jokes related to work,
college, friendship and sex. Youth also attracts to scenes like underage
drinking, beach community, couples in underwear, bathing suits, involvement of
college students in sex acts. Movie also has targeted mature audience by
incorporating action and violence scenes among explosions, cartoon fashions,
car chasing, combating with hands, and gun fights etc. It means age group
segmentation seems relevant where movie is good blend of comedy, action and
crime etc. while addressing the needs of people with age variations.
IMDB may rate movie from perspective of
being qualified for action, comedy, romance or crime; it means movie may be
rated based on its above four ingredients but not generally. 22 jump street is
successive series of its previous episode so movie is doing just same thing
like in predecessor episode where movie is showing its own weaknesses or
characters’ weaknesses. Odd couple of Hill and Tatum show its American college
liberty life with initiations, frat parties and spring breaks etc. There may be
repetition of few things in 22 jump street compared to its previous episode so
movie directors have to make change in upcoming episode say 23 jump street as
Hollywood never allow cash cow for long time.
We have alternate rating criteria to rate
movie based on particular kind of scenes separately like action, fun, comedy,
thriller then make cumulative rating of overall movie score. Following scenes
may be judged on memorability, suspense, fun and love, culture, life charm etc.
as distinct scores then adding up overall movie score.