http://www.youtube.com/watch?v=TRXGch6675Q
The trailer opens up with
Pettyfer’s character David Axelrod (not stated in the trailer) opening up the
car door for the other main character, Gabriella Wilde’s character, Jade
Butterfield. The scene progresses into her dropping her items and them both reaching
down to pick them up, where their eyes meet. This is a typical almost cliché
way for two future partners in a romance to meet; yet it accomplishes the job
of capturing the audience. This first scene appeals to the audience’s pathos,
as they can see the instantaneous connection between the two and yearn for them
to be together. The trailer proceeds to explain by quoting the mother that she
had been kept away from her childhood as her father insisted that she stay in
the house. Pettyfer’s character is a poor teenager while the girl is a wealthy
heiress to a powerful businessman whom is not found of her new love interest.
This introduces the aspect of logos, as the audience understands the logic
behind why their love is forbidden, only enhancing their emotional desire for
the two main characters to be together.
Alex Pettyfer, a well-known actor
and an attractive one at that is casted as one of the co-main characters in the
movie. Casting him in it of its self will draw in his fan base to see this
movie, as it is the newest movie that he is presented in. Pettyfer is known in
his fan world as usually playing the hero in some sense or the dreamy character
that has the audience in love with him by the end. The way he is depicted in
this trailer is no different “many stars prefer to remain in the same mold, playing
variations on the same character type” (McWhorter 264). The trailer does not state
the other movies that Pettyfer has been in; however his name is well enough
known with in his fan base that it will spread.
This is an appeal to ethos as he has both recognition and authority over
other actors. The trailer does not state the other movies that Pettyfer has
been in; however his name is well enough known with in his fan base that it
will spread.
The music changes three times in
the course of the trailer, as it is broken into three parts. First, the trailer
shows a black screen with the words This
Valentines day on it. In this portion of the trailer the two main
characters are first introduced to each other and the music is slower and calmer.
This presents a happy feeling into the audience and a hope for them to be
together. Then the music moves into a more enticing and suspenseful beat as the
trailer then flashes another black screen with the words say goodbye on it. The trailer proceeds to give clips depicting the
characters’ progressing romance and the revelation of their forbidden love.
Finally the music speeds up and becomes much louder as the trailer depicts
scenes of the father and the male main character intensely talking. At the end
of the trailer the music cuts off and only shows the Movie title and date that
it is released.
The trailer gives the movie release
day on two occasions, once at the beginning and again at the very end. The
release date is very strategic in that releasing a romance movie, a story of a
forbidden love and their struggle to over come it, on Valentine’s Day as many
will be sure to draw in multiple audience’s eager to see how the two main
characters end up in regards to their relationship.
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