I think I speak for almost everyone when I say that a movie theater can make or break my movie-viewing experience. From the moment you
start to approach the theater and see all of the “coming soon” posters
illuminated, a vibe is set. Despite being set in a shopping mall, the Rave
Motion Pictures Theater at Ridgmar still manages to do a great job setting the
right mood for me to see a movie, and then manages to make the experience
thoroughly enjoyable in every way. And seeing as "we all make decisions based on our feelings," I knew I was in for a treat (Lunsford, 30).
From the
second I get out of my car every time I go here, I am excited. The giant “Rave
Motion Pictures” sign just gets me pumped - Especially the “raveXtreme” part.
The theater does a great job of employing ethos here by stamping it with the
“raveXtreme” stamp, because that means it is home to the larger, higher quality theaters with bigger screens and more speakers. Also, bigger makes the mind
think better, so waita employ that logos too Rave!
Once I
reach the inside of the mall, I forget I am in a mall. Since it is put in the
corner, there is only one hallway that leads to the actual mall which I do not
even notice because of the huge presentation thrown in my face (I am not
complaining). The huge “R” helps to establish the brand of Rave, so once again,
you know what you are getting. The theme of everything being huge continues,
and now neon lights are thrown into the mix, making me feel more and more
excited (pathos). It also establishes itself as a movie theatre, with lots of
“coming soon” posters. Time to buy my ticket.
An abandoned counter in the back
After
buying my ticket for Jurassic Park 3D,
I head inside and am immediately greeted by the manager with a huge smile. Good
move Mr. Manager. I feel very welcome via his hospitality (pathos). I was a bit
too excited to see the movie (really I was 20 minutes late, but it was empty so
its okay) to snap a picture of the snack counter, but it was the epitome of
rhetorical devices (stupid me). In bright lights and vivid pictures raised
behind the counter were all of the snack selections. They had all the staples,
from popcorn, to hot dogs, to nachos (establishing trust via logos. If they didn't have these things I would be concerned). The smell was heavenly, and I
was starving. All the different candies were laid out and illuminated in front
of me as well. I decided to settle with some popcorn, because they have all
those seasonings for free for them here. I chose to mix white cheddar and
ranch.
After
getting my popcorn, I rush to my seat. Luckily, despite being almost 30 minutes
late, I have only missed about five minutes of the movie (thank you previews).
They have put this movie in their largest, nicest, “raveXtreme” theatre, as
denoted above the door to get inside. They are really pushing the ethos here,
and it is working. When I sit down, I let out a sigh of pure ecstasy due to the
plush, reclining leather seats. I could sit in one of these things all day.
Great job making me feel comfortable (pathos). I was immediately immersed in
the film. The speakers made me feel like I was actually in Jurassic Park, and
at times that the T-Rex was right next to me or behind me. The theatre has
stadium seating which makes pretty much any seat in the house a good one, and
once again, makes me feel more comfortable, as I don’t have to strain my eyes.
The theatre is decorated simply, and tastefully, so as not to distract the
viewer either. Once the movie ends, I head out, though it is hard to get up
from the comfortable seat.
Upon
exiting the theatre, I notice large cutouts that I had not before in my rush.
Major ethos is being applied here, with movie stars like Will Smith looking at
you larger than life. Once I exit the rows of theatres I make it back into the
lobby. My friend and I are lured over to the arcade on the way out (intentional
placement?) by all of its bells and whistles. We feel like kids again and have
to play (pathos). We play a few games, and then leave.
Overall,
I must say I thoroughly enjoyed my experience. From the happy staff, to the
spotless facilities and the beautiful lights in your face in the lobby, this
place does everything it can to put you in the movie watching mood. I would
highly recommend it to anyone who wants a premium cinematic experience in Fort
Worth. So, I am definitely giving this three out of three tickets for its
awesomeness.
Until next time guys,
Alex
No comments:
Post a Comment